Multi-Destination Streaming: How to Serve YouTube, LinkedIn, and More Directly from the Cloud
In modern event communication, streaming “only” on your own website is rarely enough. …

For many SaaS providers, winning a large enterprise client or a public sector contract is a double-edged sword. On one hand, there’s the attractive revenue; on the other, the demand: “We don’t use public cloud. We need an on-premise installation in our own data center.”
Suddenly, the engineering team faces a monumental task. The existing cloud infrastructure cannot simply be duplicated. “Special solutions” arise, manual update processes, and a dangerous lag between the cloud version and the on-premise instance. However, there is a way to serve both worlds with exactly the same effort.
When on-premise instances are maintained manually (e.g., via individual virtual machines and SSH scripts), typical friction losses occur:
The key to solving this lies in abstraction. We no longer operate the software directly on a server but in standardized containers. Whether this container runs in your cloud or in the customer’s data center becomes irrelevant.
In a modern platform model (e.g., with managed Kubernetes), the application is a self-contained workload. The images, manifests, and configuration structures are identical for both cloud and on-premise.
By using GitOps tools like ArgoCD, the deployment process is unified. A deployment is merely a Git commit.
Previously, on-premise customers often had to deal with special database configurations or manual path adjustments. In a container-based model, dependencies (like Redis for sessions or RabbitMQ for background jobs) are simply included. The operation at the customer behaves exactly like the operation in your own cloud.
When you manage cloud and on-premise through a unified operating model, the dynamics in your company change:
True scalability means that technically it makes no difference where your software runs. By shifting from VM-based individual solutions to a unified Kubernetes-based model, you transform on-premise from an operational burden into a scalable revenue opportunity. You no longer deliver just software, but a professional, auditable operating model as well.
Kubernetes offers a standardized interface (API). It abstracts the underlying hardware. This means the software runs on a local server at the customer exactly as it does with a major cloud provider (AWS, Azure, Google, or European providers).
Very secure. The cluster at the customer “pulls” the updates encrypted from a central repository. No manual SSH access to the customer’s infrastructure is necessary. Additionally, automatic health checks can be prefixed: If the update fails, an immediate rollback to the last working version occurs.
Yes. Even though GitOps requires a connection, the model can be adapted so that container images are deployed via secure transfer media. The internal logic (Kubernetes manifests) remains identical.
Not necessarily. Many SaaS providers deliver the Kubernetes cluster as a “managed service” or use solutions that make the operation completely invisible to the end customer. The customer benefits from the stability without having to manage the complexity themselves.
In modern event communication, streaming “only” on your own website is rarely enough. …
TL;DR Relational databases are the backbone of almost every business application. However, the …
In recent years, Cloud First has been considered an almost unshakeable maxim. Companies of all …